Knoxville Area Rescue Ministries

In 2021, Knoxville Area Rescue Mission (KARM) hired New Frame Creative for a rebrand and website redesign. For the rebrand, we created a whole suite of logos and iconography for KARM’s programs that visually tied into the main KARM logo while also ensuring the individual programs maintained their own individuality. For the KARM website redesign, we had two priorities: use powerful storytelling to visually share the heart and mission of KARM’s work and create a website that is a useful, easy-to-navigate tool for individuals seeking KARM’s services. Both of these projects were recognized by Citygate and won their Award of Merit for creativity and design.