In 2024, New Frame Creative was hired to create both a newly updated logo and brand guide and also a new website for the industry leaders in the vehicle recognition field, Perceptics. Their new brand needed to include multiple custom icons and design elements that would both nod to their previous branding but also look towards the future. The new Perceptics website had several complex elements including a styled video header, custom animations, an interactive element on the home page, and multiple page templates with a variety of content sliders.

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